Tracking where your inquiries come from is an vital side note here. If you’re not tracking sources, you don’t know which of your advertising dollars are working hard and deserve to keep going, and which you should retire.

Here are some advertising methods that work for the landlords we have a discussion to. And keep in mind that in different areas, expenditure and effectiveness vary greatly. All you can do is keep track of what works for you.

Banners: There’s nothing like a large, quaint banner to grab the attention of drivers and pedestrians. No matter what size construction it’s on, a proportionately-sized banner can really work. Make sure you word it in a generic way—today’s tough vinyl materials are meant to last, so don’t advertise any small-term rental deals, unless you preparation to repeat them and re-use the banner.

Signs: Inexpensive plastic “For Rent” signs can be scattered throughout your material goods, or just placed in front near the sidewalk. But just don’t expect these to last—they tend to “walk away” and are meant to be temporary. Still, they do a excellent job of garnering attention. You can also place them in the windows of vacant units—so they cannot be stolen or blown away. Visibility could be less, but you’ll keep the signs longer! Some rental managers place “for rent” arrow signs at intersections; you should check the legality of this practice in your city.

Referral fees: offer your staff and current tenants a nominal of your appreciation for bringing in solid tenants. Knowing your minimum requirements is vital, so be clear on your expectations. And of course, keep the Honest Housing Act in mind at all times, and don’t always indicate a preference for one group over another.

“For Rent” publications: These specialized publications are typically used by multi-family complexes. They tend to be pricier than other advertising methods. But in view of the fact that calls can be directed to special numbers, you can straightforwardly track how well these ads are doing. The rental publications also give you the advantage of high production values, photos, and wide delivery.

Advertising can be low-cost, emancipated, or very expensive. Tracking ads is vital to keeping your rental material goods business profitable.